Why Should We Choose You College Essay

Hello Mam/Sir ,

I am seeking admission into PGP at ISB.
Unfortunately I am not sure that I will crack the GMAT this year.

I did my graduation in BBA.
I got a job offer to work in an automobile dealership when I was in the third semester of my graduation and changed universities.
This did not stop me from graduating at the same time my batch did.
I however got 67 percent only at the time of graduation as I was working and attending college at the same time.
I have managed to come up the a very high post at the automobile dealership and collect 6+ years of work experience.
I am not sure ISB will want a student like me as I am not an IITian and not from a technical background.
I only know how to sell cars and manage an automobile dealership, but I do those things well.
I want to further increase my knowledge and skill set in marketing and finance if am accepted at ISB and look for career opportunities matching my calibre

strategy4gmat1 wrote:

The most frequently asked essay question at ISB (and all other major B schools) is why you should be selected for the programme. Here, the admissions committee is giving you a chance to showcase who you are and what you bring to the class at ISB. Hence, make the most of this opportunity and keep in mind the following points:

Focus more on the “How” than the “What”: While it’s important to mention your achievements (as mentioned in our previous article here), you must also ensure that you focus on how you went about achieving what you set out for.

Bring out personality traits: ISB loves diversity and aims to have a diverse class each year. That diversity really goes a long way in maximizing your ISB experience as you share the classroom with doctors, CAs, army professionals, journalists, engineers as well as commerce graduates. However, more importantly, ISB is looking for YOU, the “real” YOU. They are looking to uncover the professional and find the personality lying beneath, who will really make the ISB experience worthwhile for not only herself but also for fellow classmates. Hence, make sure you mention about your leadership abilities, your entrepreneurial spirit, your determination, perseverance, passions etc. This will really help the ISB admissions committee understand you as a person which is very important to get that admission.

Link it to the experience of the class: Merely mentioning about you will not present the complete picture to the admissions committee. To showcase the value you will add to the class, ensure that you link your personality traits / other unique points with the experience at ISB. Make sure you do your research, understand what the one year at ISB comprises and then relate various facets of life at ISB with your unique traits.

Overall, the ISB application is your ticket to the interview and can make or break the deal. As the most commonly asked question, the “why you” is a really important essay and deserves a lot of introspection and time. Ensure you give it its due and come up with a story that uncovers the “real” YOU.

The author is an ISB alumnus and Co-Founder of Strategy4GMAT.


If you have any queries, you can always whatsapp on my number +91945412028

Question: I have to write several essays explaining why I have chosen particular colleges on my list. I haven’t been able to visit any of these schools or attend fairs or meet college reps, and I can’t think of anything to say that would sound genuine and show that I clearly have a believable reason for my attraction. Even after thinking long and hard, I haven’t been able to come up with any decent reason for wanting to go to specific colleges. I don’t want my essays to sound as if they came straight from the website or brochure. I really hate writing these essays and need some suggestions on how to approach them.

I hate those “Why This College?” assignments, too. I’ve seen students write the same essay for totally disparate schools, plugging in new adjectives, as needed, almost as if they were doing a “Mad Lib.” For instance, “I’ve always wanted to attend a LARGE UNIVERSITY” quickly turns into, “I’ve always wanted to attend a SMALL COLLEGE.” Or “I prefer a COLD climate” is transformed into “I prefer a WARM climate.”

In a perfect world, I think colleges should make this essay optional. The prompt should say something like this: If you have a truly compelling reason for selecting our institution, please explain. However 99% of our applicants should not respond to this question, and if you write a bunch of B.S., it will be held against you 🙂

Of course, it’s hard enough to compose these essays when you do know why you’re interested in your target schools, and harder still if your reasons for applying are as vague as yours are.

Here are some suggestions of ways to personalize the process of writing these nasty things. Hopefully, at the same time this little exercise will force you to look more closely at the choices you’ve made and see if they’re really the right ones for you.

1) Check out the comments about your target colleges on College Confidential. Feel free to quote CC members in your “Why This College Essay.” For instance, “Penn caught my eye when I spotted a comment on the College Confidential discussion forum by a member who called himself, ‘Ilovebagels.’ I love bagels, too (but that’s probably not a wise reason to choose a college!) and also I was interested when he said, ‘I’ve found Penn to be a remarkably centrist institution. Which as a right-of-center person, I felt put it ahead of the other Ivies with their legions of hippies.’ This made me think that Penn might be a good fit for me, so I started to dig deeper …”

2) Make e-mail contact with a “real” student. Many admission Web sites have links that allow you to connect with a current student. You can also do this though a friend or acquaintance who attends your target schools, by using college Web site directories to find students who share common interests (e.g., the president of the outing club or captain of the squash team), or by writing to the admission office and asking if they might be able to refer you to a Classics major or pre-med student or anyone who shares your interests, your home state or country, etc. Then, after corresponding with this student penpal, you can cite his or her words of wisdom in your essay.

3) Comb through college catalogs–either hard copies, if you have them, or online–to find classes/programs/activities that seem special and appealing then discuss your findings in your essays. Obviously, these offerings should be pretty unusual. Admission committees won’t be impressed if you say, “I want to go to Princeton because I found that I can take classes in Shakespeare and organic chemistry.” If you peruse entire catalogs and can’t find something that excites you, you really should be rethinking your college choices.

Finally, check out this thread on “Why This College Essays” on CC if you haven’t already to get some additional tips on those ornery essays. There is some great advice there from “Shrinkrap.”


I’m not sure why you haven’t been able to go on visits, attend fairs, meet with college reps, etc. Perhaps it’s geography and/or finances. But, if at all possible, in the months ahead, I do urge you to take a closer look at the schools that interest you, if possible, and even some that don’t, just so you’ll have options to compare.

Question about admissions, financial aid, or college search?


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